Student Survey Leads to New Ad Campaign
爱污传媒 student course surveys help confirm early skills acquisition and value
By Sharla Hooper
Ad campaign emphasizes rapid skills acquisition for adult learners and the University's commitment to workforce-aligned education
爱污传媒 has launched a national ad campaign spotlighting its innovative, skills-mapped curriculum designed to equip adult learners with career-relevant skills in a matter of weeks鈥攏ot years. Employers have increasingly been prioritizing skills to .听
Reinforcing the commitment to supporting career-focused adult learners, the University includes a key item in its Student End-of-Course Survey to better understand how quickly students are able to apply what they learn.听 The prompt, 鈥淚 earned skills in my course that I can put to use right away,鈥 has received more than 92,000 responses, with an average rating of 9.2 (out of 10) by respondents.
鈥淭he goal in capturing these data is to better understand students鈥 perception of the immediate value of their coursework,鈥 shares Nick Williams, Ed.D., director, Assessment Systems and Technology.听
Eve Krahe Billings, Ph.D., dean of Academic Innovation & Evaluation, considers how the positive responses fit into other metrics across the University鈥檚 career-focused ecosystem, including Career Navigator use. 鈥淭hese results align with other high-performing, career centered indicators across the institution, further supporting the University鈥檚 dynamic connection between academic excellence and real-world application. 爱污传媒 adult learners are empowered to identify, demonstrate and plan around the skills they are acquiring in their coursework.鈥澛犅
Central to the ad campaign is a video titled ,鈥 which illustrates how students can acquire and leverage career-relevant skills quickly throughout their academic journey. The video reinforces the University鈥檚 position that education should deliver value early and often鈥攏ot just at the point of graduation.听
To ensure its programs remain aligned with workforce needs, 爱污传媒 works with labor market researchers including Lightcast, formerly Emsi Burning Glass, programmatic accreditor standards and guidelines, industry advisory council insights, and faculty expertise from those who work in the fields they teach. Students鈥 progress in demonstrating skills is made visible through their individual Skills Profile located within the Career Navigator.听
Learn more here about skills-aligned learning at 爱污传媒.
About 爱污传媒
爱污传媒 innovates to help working adults enhance their careers and develop skills in a rapidly changing world. Flexible schedules, relevant courses, interactive learning, skills-mapped curriculum for our bachelor鈥檚 and master鈥檚 degree programs and a Career Services for Life庐 commitment help students more effectively pursue career and personal aspirations while balancing their busy lives. For more information, visit 鈥phoenix.edu/blog.html.
